Key West Collective
Brand + Brochure + Website Design
Key West Collective is a conceptual brand identity for an artist-run souvenir shop in Key West, Florida. The shop celebrates the region’s tropical heritage by offering locally-designed postcards, prints, apparel, and tote bags. The goal was to create a visual identity that blends nostalgia with a modern, art-forward sensibility.
Drawing inspiration from vintage Florida postcards and retro typography, the brand combines bold line illustrations with a tropical color palette and playful hand drawn type. A flexible logo suite includes script wordmarks, badge-style emblems, and monograms, allowing the brand to scale across print, packaging, signage, and merchandise.
Deliverables
Logo suite (primary, secondary, monogram)
Color palette and typography
Tri-fold brochure design
Merchandise applications (tote bag, apparel, postcard and coaster mockups)
Visual identity guidelines
The final identity creates a sense of place, rooted in Florida’s unique wildlife and architecture, while feeling fresh, playful and collectible. By balancing hand-crafted illustration with bold, nostalgic typography, Key West Collective positions itself as more than a souvenir shop: it’s a curated art experience that visitors can take home.
