Lilly Plant Shop
For this project, I developed a complete visual identity for Lilly Plant Shop, a boutique plant store inspired by the lush greenery and warm culture of Hawaii.
The brand needed to feel fresh, approachable, and rooted in nature while also having a polished, memorable look.
This is a conceptual company based on professional work I created for a client.
Logo + Brand Design
The design centers around a hand-lettered logotype paired with botanical illustrations for plant cards and accents for socials! A natural yet vibrant color palette (rich greens, terracotta orange, and soft neutrals) conveys both warmth and freshness, grounding the brand in its tropical environment.
Deliverables
Primary & secondary logos with flexible layouts for packaging, signage, and digital use.
Color palette designed for harmony across print and digital applications.
Custom plant illustrations that add personality and consistency to collateral.
Print collateral including plant care cards and promotional posters.
